Desmoines News Desk

James Karl Butler’s Sound Laws of Success Featured Guest Brian Horn to Discuss Topic of Authority Marketing

James Karl Butler’s Sound Laws of Success Featured Guest Brian Horn to Discuss Topic of Authority Marketing

Brian Horn, Co-Founder of Authority Alchemy, was the featured guest on James Karl Butler’s Sound Laws of Success. He discusses his unique method called “authority marketing” to help entrepreneurs gain influence in their marketplace.

The popular business podcast, Sound Laws of Success, welcomed the “pioneer of authority marketing”, Brian Horn,  as the featured guest in the episode titled MicroSpecialization and the Power of Authority.

Brian explained why authority marketing has exploded in popularity the last year, and how the audience can use it to their advantage.  

Horn explained, “Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales.”

In his many years in this field, Brian has learned what works and what doesn’t in the process of increasing a clients perceived value with authority marketing.

“Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you’ll find that they will find you and your offers,” said Horn.

In addition to tactical information, Horn shared some of his best stories and experiences. Some of these included clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others.

The Sound Laws of Success Podcast and inspires entrepreneurs to take action in their businesses through applying laws that help entrepreneurs  create rapid and sustained growth in their business.

James Karl Butler is a serial entrepreneur who has built four companies from the start-up phase to over a million dollars in revenue. He has helped some of the most respected and largest retailers and businesses across the country to grow their sales and shatter their previous sales records.

Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.

His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets.

Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

More information about Brian Horn can be found at More episodes from Sound Laws of Success can be found at

Media Contact
Company Name: Authority Media Group, LLC
Contact Person: Jack Mize
Email: i[email protected]
Phone: 713-242-1662
Country: United States